What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type hpw product or service or information you’re peddling, the quickest way to go from zero to hero is to structure the right ad that drives traffic to the right funnel and targets the right prospect. If you’ve had any experience with Facebook ads, you know that it momey a Jedi mindset to conquer this field and to actually churn a profit. Not only do your ads need to be on point, so to speak, but so does your entire sales funnel. But, once you’ve built out your converting offer, all you need to do is to optimize mak conversions then start scaling your business.
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You know, ones like:. It remains one of the most cost-effective ways to advertise online, and you can get started in a matter of minutes. There are a few common factors to every successful campaign, and I’ll show you what they are. Before diving into building a Facebook ad, the first step is to create a Business Manager account. To create yours, go to business. If you have created a Facebook page for your business yet, do so at facebook. You can do this by opening Business Manager and locating the People and Assets tab from your navigation bar. Thankfully you only need to do this once. And if you already have, then of course you can skip this step. There are several Event types you could set the Pixel to track — pageviews, purchases, etc. This video will help you set it up. What are you trying to accomplish with these ads? This is self-explanatory, but make sure your campaign is easy to find in your ad account. I usually use this structure:. That way, I can easily sort my campaigns by their objective, and get a brief overview of when the campaign was created, without diving into the results column. You can have one ad in a set or many. This is where you define which people you want to show your ad to. Your screen should look a little something like this:. To best define your audience, think about what objective your trying to solve, and what details apply to your target buyer personas. Think about:. How do you know whether this minimal budget will drive results? You can base your estimates off these averages, but the only proven way to know what budget your Facebook campaign should use is to use trial and error. Start off with a small budget and see which variables including ad placement, text, and topic work well with your industry. If you find your CPC is skyrocketing, try changing it up and experimenting with a different variable. Facebook allows advertisers to have full control over the design of their ads. As a general rule, single image ads are fantastic for promoting a single product. Just take a look at this ad by Hootsuite. This will show what percentage of your image is text-based. It can make or break the success of your campaign.
How to build the perfect Facebook ad.
Whilst the exact targeting may no longer work, the lessons you will learn in this case study still apply and making good money with TeeSpring is still very much possible. I know a few guys doing figures per month. This was not one of my usual niche site ideas, however, it did have lots promise and would be quick and easy to set up and test the market. The site I used to make my profit was TeeSpring. These t-shirts are not printed until you hit a sales goal. They have taken a proven model, selling t-shirts, and mixed that with the Groupon model of group buying. Here are the results from my campaign which ended on the 14th of April. I told you this was fresh! There is, however, one key element we need before we can get started and that is a t-shirt design. He could knock out designs in that time so it was a minimal investment. To be honest, you could completely cut this step out if you have even mediocre Photoshop skills, I was just impatient! You may find great designs like this and think you can do something similar or better. My research shows that these campaigns are being promoted to an already engaged audience on some huge Facebook fan pages. If you already have that audience then go for it. Otherwise just keep it simple. The blue box at the bottom shows a new feature of TeeSpring that didn’t exist when I created my campaign. Essentially you can now choose various styles of your design and also what colors are available to order. Previously this information had to be emailed to TeeSpring once you launched the campaign. Were You Born In ? This is enough for you to make a nice profit and also not too much to make people think twice about buying. Do your research and have a play around with the numbers in TeeSpring. It will automatically calculate your potential profit for the campaign just be sure to set a reasonable sale target and price. This is key to a successful campaign. Basically, this strategy involves using Facebook ads and getting the cost per sale down to a level that allows us to be profitable. However, you are no longer able to use a custom audience combined with a TeeSpring campaign.
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Advertising dominates revenue, but growth is slowing
Last month we looked at the opportunity hwo is Facebook paid advertising. We left off with the first step in the conversion process…getting someone to click on your ad. What gives? Why are they on the site in the first place? What are they doing there? The answers to these questions are summed up beautifully in a quote from PPC expert Perry Marshall who said…. This usually involves dangling some sort of carrot faceboook front of your target audience.
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