For many, many years, we have seen a lot of boutiques go out of business because of the big boxes, because of the Internet, because of many other factors. We have come down to a formula of success that we could help you run the store and actually grow and be profitable. One of the mantras that we like do small boutiques make money start with in getting our clients in the right mindset is this: «How do I work as little as possible for the most amount of money? I’ve come up with a list of 5 things to avoid or to think about when you’re first opening up your store. The first thing is, you have to remember this, and it’s really hard, you’re not opening the store for your ego. A lot of people, like when I talk to stores that are in a distress situation, I ask them, like, «What’s going on? All my friends tell me I’m a good dresser. My husband tells me I’m a good dresser. Guess what, being a good dresser is not a good enough reason. We open u...