It doesn’t take a million followers to start earning thousands on Instagram, as Emily King and Corey Smith of wheresmyofficenow have mhch. Where’s My Office Now? Can you hack it making your living as an Instagram influencer? The money companies are pumping into it is steadily growing. That money isn’t going exclusively to celebrities. Advertisers work with people like Smith and King precisely because they’re not famous in the traditional sense. They’re appealing to brands because they have such a strong emotional connection with their followers. Krishna Subramanian, the co-founder of captiv8, a company that has helped Where’s My Office Now connect with advertisers, said, moedl followers know what they’re doing day in and day. They’ve gained more than 7, followers since mney piece in The New Yorker published mid-April.