Getting paid to do something you love, receiving praise from millions of fans, working with a flexible schedule, and enjoying other countless perks of being a YouTube star. But is YouTube really the best platform for content monetization? How much money do YouTubers make — and how do they do joobs Most importantly, is this side hustle worth investing your time — and what financial rewards are you likely to reap? How does it work, then? A YouTuber may be approached by a company asking them to review their product. If the viewer ends up making a purchase, the YouTuber will receive a percentage of the purchase price.