Compared to the traffic that my online store gets from Google, Bing traffic is axs much an afterthought. For example, last month my store got 18 times more organic traffic from Google than Bing and an order of magnitude more orders as. Anyway early this year, I finally decided to give the number 2 search engine a howw. Even though Bing gets significantly less search traffic, the Bing ads platform is awesome from a pure sales and conversion perspective. Learning on how to advertise online is just one of many steps in starting a successful ecommerce business. So I put together a comprehensive package of resources that will help you launch your own online store from complete scratch. Be sure to grab it before you leave! Click Here To Download. When I first considered Bing advertising, I debated whether the platform was even worth my time to learn. After all, I spent a lot of time and money learning how to make Google ads profitable.
How to Make Money with Bing Ads And MaxBounty Offers
As an affiliate marketer, the one thing that you need to have a good command of, is how to get traffic to your affiliate marketing campaigns. I typically use Facebook ads for my affiliate marketing campaigns , but recently, Facebook has been making it extremely difficult for affiliates to promote their offers, so I decided to give an alternative traffic source a try. That alternative traffic source is Microsoft Ads, formerly known as Bing Ads. If you know how to use Google Adwords, then using Bing Ads to drive traffic to your affiliate marketing campaigns should be no different. Bing Ads, is simply less popular than Google Adwords and so the amount of traffic available is on a smaller scale, but that does not mean that the traffic is not good. The traffic here is of a quality level and in this blog post, I will show you how you can also use Bing Ads to drive traffic to your affiliate marketing campaigns. If you decide to learn Bing Ads marketing, it will be another method to getting traffic, which in my opinion is a good skill to have. For those of you who do not know of, or have never heard of Bing Ads, it is an advertising platform that is owned by the technology company, Microsoft Corporation. This is an advertisement that has been created by either the owner of a product or an affiliate.
Before You Create Your Campaigns…
When it comes to paid ads, these locations might include AdWords, Facebook, LinkedIn and, surprisingly, even a Bing ad. This is where conversion tracking will be important. However, ignoring Bing can be a big mistake and not advertising yourself on Bing might result in you leaving a lot of money on the table. You might not have realized it, but Bing reaches a phenomenal number of people on a monthly basis and is a powerful search engine in its own right. The above statements, and everything else that is mentioned in the graphic, indicate that Bing is not a marketing channel you want to ignore. You now have the option to set up a campaign. This is because these keywords provide better conversion rates, as the people using those keywords are ready to buy. In any case, Bing provides you with a tool that you can use to discover the keywords that you should be targeting in your ad text. Here you need to provide an initial keyword or phrase that is related to your offering. What you pick here will depend on your ad campaign and what conversion tracking tells you is working.
Get started with the Microsoft Advertising Affiliate Program
Because Bing has some fairly attractive elements that keep them competitive and may just give you an edge. But for newcomers to digital marketing, trying to find the best places and methods to advertise can be an overwhelming experience. They can run profitable ads for their business, make plenty of revenue, and never have to consider an alternative. So if your target market is above the age of 34, you could really be missing a huge amount of potential business traffic. And while a lower budget did mean they got fewer clicks, they also had a lower overall cost-per-click when they added everything up. More notably, the click-through rate of each Bing ad was much higher than its Google counterpart. That means by using the same amount of money on Bing instead of Adwords, you could essentially double your overall ad budget. But it could actually be a little cheaper , even marginally, for those same companies to run a similar ad on Bing. At the very least, this shows you just how different the landscape of Bing Ads can be from the Adwords world. Depending on your individual needs, it could be worth it for your brand to make the switch to Bing. And even if you only start creating some ads to supplement your Adwords effort, Bing Ads are worth looking into. So for the rest of this post, I want to show you how you can find out if Bing PPC ads are worth looking into for your business. So if your business is based on selling stock photos to other entrepreneurs, creating an ad on Bing seems like an intuitive business move. I recommend starting your Bing Ads evaluation process with some old fashion customer persona building. Customer personas are the best place to start for any ad campaign because it tells you who exactly you want to target.
Wrapping Up
Bing, after all, still nets about 66 million diverse users worldwidewho span all ages, interests, and demographics. And since most advertisers are too busy fighting over Google Ad placements to notice, it lowers competition on Bing. This can directly translate into lower cost-per-clicks on Bingwhich means higher ROI. This tracking pixel lets you see what users do on your site after they click on an ad, and are essential for accurately tracking conversions. Here, you can create, manage, review, and edit both your search and audience ads. You can choose from an individual daily budget, or use a budget from the Shared library. Choose the languages of people who see your ad, along with whether you want people who are searching for target locations or people who are. This makes it easier to write relevant copy for the terms in the ad group, which can increase your ad rank and performance. While I always recommend doing keyword research before creating your campaigns, sometimes the keyword suggestion tool on the right will offer some great ideas for high value, affordable keywords you ass add to the list. There are dividers between the titles, so you need to too each title as unique instead of one long run on sentence. Also please never write copy this horrendous.
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